We are disrupting the contacts and network management market so you can connect with people and close deals like you've never done before


Cloapp is a tech startup from Uppsala, Sweden developing the Personal Relationship Management app Closr. Closr lets users add information to remember important things about their contacts. Improving their relations and closing more deals. With Nearby you can send and receive eBusiness cards when connecting with people at events, conferences and meet-ups. Be innovative while saving the environment.

Winner of “Best Startup Pitch” at tech event Uppstart and selected as one of 150 Startups from all over the world to participate in TNW BOOST - a program dedicated to accelerating the growth of early-stage startups. Cloapp was also selected by the Consulate General of Sweden as one of three startups to represent Swedish innovation at "Nordics by Northside Expo" at the Northside Festival in Brooklyn, New York (a one week music, art and innovation festival with 150.000+ visitors) together with our buddies Flic and Acast.

Cloapp are Alumni members of SUP46.



Get closer to your contacts, improve your relations and close more deals

LIVE Dashboard

Get real-time overview of your customer interactions with Closr + LIVE Dashboard.


The Team


Alex Lewerentz (co-founder)
CEO - alex@cloapp.com, @alewe73

15+ years experience of CRM, web and app. 
Former Product Manager at Rebtel. Digital Transformation and Innovation at H&M, IKEA, SEB and Telia Sonera IC

Peter Eriksson (co-founder)
CMO - peter@cloapp.com

7 years at Microsoft as Sales Manager. Serial Entrepreneur since 20 years and SEO/SEM specialist

Rikard Asklöf
CTO - rikard@cloapp.com

Experienced full-stack Web- and mobile developer. Former Rebtel, Genifejden, Isotop and Doberman.

Frida Mattsson Wallin
Digital Marketer - frida@cloapp.com

Uppsala University Bachelor's student in media- and communication.


Andreas Gomm

Full-stack Web Developer since early 2000. Experience from Rebtel, Betsson, Absolut, SKB and Datsch