Cloapp ramps up team, hires ex Microsoft Sales Manager as CMO

Cloapp (, the Swedish tech startup company developing the Personal Relationship Management app Closr (, announced today the hiring of new CMO, Peter Eriksson. Peter has a background from Microsoft where he was Sales Manager for more than seven years, responsible for setting up their solution based selling, before leaving in 2010. 

He was then CEO and International Sales Director at Getupdated for three years before he turned entrepreneur, building the successful Nordic SEO/SEM company Remarket where he is still the Chairman.

Peter will start right away, and he'll be tasked with overall customer acquisition, and also building a sales team at Cloapp targeting the SME-market through fairs, exhibitions and events offering Closr for Business and the upcoming networking functionality MINGL.

“I am really excited about Cloapp, and our first app Closr that is about to hit the App Store any day now. I can't wait to kick off our blend of online marketing, special events and international fairs and exhibitions„ Peter Eriksson, CMO at Cloapp

Alex Lewerentz, CEO believes Peter is a top addition to the team:

“It's great to have Peter and all the experience he adds to the team! With the aggressive plan we have for this year with Closr, it's important to have the right organisation in place ASAP. He's also a bit old-school which I really like!„ Alex Lewerentz, CEO at Cloapp

Alex also thinks that more Swedish startups in general should look for senior marketing experience earlier on in their process instead of just focusing on developers.

“If you are not out there from day one creating and growing your audience, who cares if you then have the perfect app?„ Alex Lewerentz, CEO at Cloapp

Public release of Closr, launch of MINGL and then back to New York

It will be full throttle for Cloapp with Closr hitting App Stores all over the world, with their first online campaign Get Closr to your Contacts rolling out simultaneously with Cloapp exhibiting Closr at Sthlm Tech Fest 1-2 Sept, then attending Uprise Festival in Amsterdam as one of the European startups presenting their products 25-26 sept.

October is then all about the new networking functionality, MINGL. Co-hosting the event Uppstart ( at the Uppsala Castle 15 Oct and the Roy Awards at Berns in Stockholm 27 Oct where MINGL will officially be launched.

In November it's off to SLUSH in Helskini on 11-12, then straight to New York for Cloapp's second BOOST attendance of 2015 at TNW Conference NYC on the 18th.