Cloapp, the company developing the sales- and relationship management app Closr, just closed a post-seed round of an unspecified amount at a valuation of $22.5 million. The new funds comes mainly from the current investors.
The additional funding follows the strong belief in the company's new b2b product "Closr Dashboard" (formerly referred to as "Closr for Business"), a subscription based web service that ties together teams of users using the Closr app and lets managers and team leaders set up goals and gamificate their sales.
The Closr app itself has already had a rapid growth among productivity app users in both Sweden, Germany and US during the last nine months, and are also starting to generate premium users. At the same time the company has been busy signing up big companies for the new Closr Dashboard and can already boast one of Swedens biggest banks, as well as a big real estate portal as vital pioneer customers, and there are many more in the process getting on-boarded already.
"With Closr Dashboard you get a visual overview of your sales people and all their activities. You can then set your own goals, have sales competitions and coach your team to greater sales - while also having fun together!"
Alex Lewerentz, CEO & founder at Cloapp
The Closr Dashboard has been the main project at Cloapp since they strenghtened the team with new CTO Rikard Askelöf, former Rebtel and Genifejden and Board member Fredrik Saatchi, former Regional Vice President (Northern Europe) at Salesforce CRM/Exact Target at the end of last year.
The Closr Dashboard will be open for teams to join in April 2017.