Fredrik Saatchi new board member at Cloapp

Cloapp announces the addition of Fredrik Saatchi to its Board of Directors

Fredrik Saatchi is the former Regional Vice President of Salesforce Marketing Cloud, with extensive knowledge of the CRM industry. Before that he worked in different Management roles at Swedish telecom company Tele2, Google and Microsoft. Fredrik is currently Vice President at Universum.

We are thrilled to have Fredrik join us, and his knowledge of the CRM industry will be crucial for Cloapp now that we are focusing on a more traditional b2b-model for our app Closr.

Alex Lewerentz, CEO & founder at Cloapp

Fredrik has already started helping out as an advisor during the development of Cloapp Relationship Hub and the transformation of Closr into a more traditional CRM b2b-model. The company's new app Nearby will continue to cover all the aspects of connecting new people together as well as adding a new and innovative ebusiness card designer to the mix. Soft launch for Nearby is planned for December this year.

With already thousands of users, I believe Closr has a great opportunity to claim the position as number one mobile CRM application for the SME market where today no large player is having a compelling offer. Todays SME customers drive their business via the digital interface and to manage relationships more efficient is key for their success.

Fredrik Saatchi, Board Member at Cloapp

Cloapp hires new CTO, former Rebtel and Swedish quiz-app Genifejden


Cloapp ( announced today the hiring of new CTO, Rikard Askelöf.

Rikard is the founder of the successful Swedish quiz-app Genifejden and has a background working together with Cloapp CEO Alex Lewerentz at Rebtel where he was Technical lead and Web Team Manager for three years before leaving in 2015. Before that he also worked at Isotop and Doberman.

Rikard will start right away, and he'll be tasked with overseeing the development of the new Nearby Web platform and the 'Cloapp Relationship Hub' that also serves as a backend to both of the company's mobile apps Closr and Nearby. Rikard is also a highly skilled Android developer and will help speeding up the process of the Closr for Android release next year.

I'm thrilled to join the team during this time and to set the direction for a scalable and robust technical platform to support Cloapps exciting new services.

Rikard Asklöf, CTO at Cloapp

And according to Alex, he has been trying to get Rikard involved in Cloapp for some time now.

Since our time together at Rebtel in 2014 I have been trying to get Rikard involved in Cloapp. With the things we did together at Rebtel in mind, this time we will move mountains. This is big news for us, and in the exact right moment!

Alex Lewerentz, CEO & co-founder at Cloapp

Speaking of the right moment. Cloapp is currently in the middle of their biggest investment round to date with a valuation of a staggering 200 MSEK that will be completed over the next few months. With already over half of the capital secured within the first two weeks, Alex thinks this winter will be a real turning point for Cloapp.

We went from a thousand to over 10.000 users the first six months this year and we learned a lot. We also launched the first premium feature this summer so now we understand more of how people are willing to pay for our services. That is why we are now splitting Closr in two apps, adding a powerful eBusiness card designer and launching a new Web interface. This way we will have innovative offers for both our private and business users on our relationship platform.

Alex Lewerentz, CEO & co-founder at Cloapp