We've just closed our biggest funding round to date at a company valuation of $22.5 million!

Cloapp, the company developing the sales- and relationship management app Closr, just closed a post-seed round of an unspecified amount at a valuation of $22.5 million. The new funds comes mainly from the current investors.

The additional funding follows the strong belief in the company's new b2b product "Closr Dashboard" (formerly referred to as "Closr for Business"), a subscription based web service that ties together teams of users using the Closr app and lets managers and team leaders set up goals and gamificate their sales.

The Closr app itself has already had a rapid growth among productivity app users in both Sweden, Germany and US during the last nine months, and are also starting to generate premium users. At the same time the company has been busy signing up big companies for the new Closr Dashboard and can already boast one of Swedens biggest banks, as well as a big real estate portal as vital pioneer customers, and there are many more in the process getting on-boarded already.

"With Closr Dashboard you get a visual overview of your sales people and all their activities. You can then set your own goals, have sales competitions and coach your team to greater sales - while also having fun together!"

Alex Lewerentz, CEO & founder at Cloapp

The Closr Dashboard has been the main project at Cloapp since they strenghtened the team with new CTO Rikard Askelöf, former Rebtel and Genifejden and Board member Fredrik Saatchi, former Regional Vice President (Northern Europe) at Salesforce CRM/Exact Target at the end of last year.

The Closr Dashboard will be open for teams to join in April 2017.

Fredrik Saatchi new board member at Cloapp

Cloapp announces the addition of Fredrik Saatchi to its Board of Directors

Fredrik Saatchi is the former Regional Vice President of Salesforce Marketing Cloud, with extensive knowledge of the CRM industry. Before that he worked in different Management roles at Swedish telecom company Tele2, Google and Microsoft. Fredrik is currently Vice President at Universum.

We are thrilled to have Fredrik join us, and his knowledge of the CRM industry will be crucial for Cloapp now that we are focusing on a more traditional b2b-model for our app Closr.

Alex Lewerentz, CEO & founder at Cloapp

Fredrik has already started helping out as an advisor during the development of Cloapp Relationship Hub and the transformation of Closr into a more traditional CRM b2b-model. The company's new app Nearby will continue to cover all the aspects of connecting new people together as well as adding a new and innovative ebusiness card designer to the mix. Soft launch for Nearby is planned for December this year.

With already thousands of users, I believe Closr has a great opportunity to claim the position as number one mobile CRM application for the SME market where today no large player is having a compelling offer. Todays SME customers drive their business via the digital interface and to manage relationships more efficient is key for their success.

Fredrik Saatchi, Board Member at Cloapp

Cloapp hires new CTO, former Rebtel and Swedish quiz-app Genifejden


Cloapp ( announced today the hiring of new CTO, Rikard Askelöf.

Rikard is the founder of the successful Swedish quiz-app Genifejden and has a background working together with Cloapp CEO Alex Lewerentz at Rebtel where he was Technical lead and Web Team Manager for three years before leaving in 2015. Before that he also worked at Isotop and Doberman.

Rikard will start right away, and he'll be tasked with overseeing the development of the new Nearby Web platform and the 'Cloapp Relationship Hub' that also serves as a backend to both of the company's mobile apps Closr and Nearby. Rikard is also a highly skilled Android developer and will help speeding up the process of the Closr for Android release next year.

I'm thrilled to join the team during this time and to set the direction for a scalable and robust technical platform to support Cloapps exciting new services.

Rikard Asklöf, CTO at Cloapp

And according to Alex, he has been trying to get Rikard involved in Cloapp for some time now.

Since our time together at Rebtel in 2014 I have been trying to get Rikard involved in Cloapp. With the things we did together at Rebtel in mind, this time we will move mountains. This is big news for us, and in the exact right moment!

Alex Lewerentz, CEO & co-founder at Cloapp

Speaking of the right moment. Cloapp is currently in the middle of their biggest investment round to date with a valuation of a staggering 200 MSEK that will be completed over the next few months. With already over half of the capital secured within the first two weeks, Alex thinks this winter will be a real turning point for Cloapp.

We went from a thousand to over 10.000 users the first six months this year and we learned a lot. We also launched the first premium feature this summer so now we understand more of how people are willing to pay for our services. That is why we are now splitting Closr in two apps, adding a powerful eBusiness card designer and launching a new Web interface. This way we will have innovative offers for both our private and business users on our relationship platform.

Alex Lewerentz, CEO & co-founder at Cloapp

Cloapp founders buys out external investor backed by IMOG Holding


Cloapp co-founder and CEO Alex Lewerentz, together with shareholders Arnosa Trade & Invest and IMOG Holding has today announced the buy-out of investors Benitez Holding. 

Benitez Holding was the first external investor in Cloapp in April 2015 and previous to this date they controlled 27,4% of the company shares. According to Lewerentz it's generally hard for startups to secure smart money in the first round, and that could potentially have been a problem in future money rounds which he feels they now have solved for Cloapp going forward.

"We are really grateful for them [Benitez Holding] believing in us at such an early stage, and we thank them for helping us kick-start our plans with Closr. We now had the opportunity to offer them a very good exit and we all agreed it was the right time to do this before our next round later this year"

Alex Lewerentz, CEO

The Swedish company just had a successful launch of their app Closr in Germany where they occupied the App Store Productivity chart for some time, peaking at number four. The plan now is to multiply that formula and go for the US market.

"Germany was a good test-market. We already have a solid group of ambassadeurs and early adopters in the US, as well as some familiar faces that will definitely help us grow. It will be interesting to see what impact we can make on people's lives when it comes to improving their relations and networking"

Alex Lewerentz, CEO

"The goal last year for Closr was to get people to use the app to improve their existing relations. This year it's all about giving these people powerful networking tools to connect and interact with new people they meet"

Alex Lewerentz, CEO

The networking part of the app is also a completely new revenue stream that the company is currently working on.

With the ability to sell networking locations all over the world where people can meet and interact with other users, chat, exchange business cards, set up meetings, make introductions and find opportunities, Cloapp CMO Peter Eriksson aims to start making money already this year.

"The US market is definitely the key for us to hit our aggressive goals. We were at the Northside Festival on the east coast last year and at SxSW earlier this year. We just did the first virtual networking tests at Collision last week, and are going to TechCrunch NY next week. At big festival events like these, Closr is the perfect app! We just need to help people understand that"

Peter Eriksson, CMO

Cloapp ramps up team, hires ex Microsoft Sales Manager as CMO

Cloapp (, the Swedish tech startup company developing the Personal Relationship Management app Closr (, announced today the hiring of new CMO, Peter Eriksson. Peter has a background from Microsoft where he was Sales Manager for more than seven years, responsible for setting up their solution based selling, before leaving in 2010. 

He was then CEO and International Sales Director at Getupdated for three years before he turned entrepreneur, building the successful Nordic SEO/SEM company Remarket where he is still the Chairman.

Peter will start right away, and he'll be tasked with overall customer acquisition, and also building a sales team at Cloapp targeting the SME-market through fairs, exhibitions and events offering Closr for Business and the upcoming networking functionality MINGL.

“I am really excited about Cloapp, and our first app Closr that is about to hit the App Store any day now. I can't wait to kick off our blend of online marketing, special events and international fairs and exhibitions„ Peter Eriksson, CMO at Cloapp

Alex Lewerentz, CEO believes Peter is a top addition to the team:

“It's great to have Peter and all the experience he adds to the team! With the aggressive plan we have for this year with Closr, it's important to have the right organisation in place ASAP. He's also a bit old-school which I really like!„ Alex Lewerentz, CEO at Cloapp

Alex also thinks that more Swedish startups in general should look for senior marketing experience earlier on in their process instead of just focusing on developers.

“If you are not out there from day one creating and growing your audience, who cares if you then have the perfect app?„ Alex Lewerentz, CEO at Cloapp

Public release of Closr, launch of MINGL and then back to New York

It will be full throttle for Cloapp with Closr hitting App Stores all over the world, with their first online campaign Get Closr to your Contacts rolling out simultaneously with Cloapp exhibiting Closr at Sthlm Tech Fest 1-2 Sept, then attending Uprise Festival in Amsterdam as one of the European startups presenting their products 25-26 sept.

October is then all about the new networking functionality, MINGL. Co-hosting the event Uppstart ( at the Uppsala Castle 15 Oct and the Roy Awards at Berns in Stockholm 27 Oct where MINGL will officially be launched.

In November it's off to SLUSH in Helskini on 11-12, then straight to New York for Cloapp's second BOOST attendance of 2015 at TNW Conference NYC on the 18th.